Privacy Policy

Last updated: 17th April 2026

1. Introduction

This Privacy Policy explains how Brineflow Limited (“we”, “us”, “our”), the operator of the Nitrasol® brand, collects, uses, stores and protects personal data when you visit our website at https://nitrasol.co.uk (the “Website”), make an enquiry, sign up for communications, or otherwise interact with us.

We are committed to protecting your privacy and handling your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data controller: Brineflow Limited Registered address: 1st Floor Ferry House, South Denes Road, Great Yarmouth, Norfolk, NR30 3PJ, United Kingdom Company number: 07492050 VAT number: GB 106 2080 61 Contact for privacy matters: sales@nitrasol.co.uk · 01493 809820

To confirm before publishing: your ICO registration number. Most UK organisations that process personal data must register with the ICO and pay the data protection fee — you can check or confirm your entry at ico.org.uk. You may also wish to set up a dedicated inbox (e.g. privacy@nitrasol.co.uk) for data protection requests instead of using the sales address.

2. Scope

This policy covers personal data we collect through the Website and related enquiries. It does not cover third-party websites we link to, which have their own privacy policies.

3. The personal data we collect

Depending on how you interact with us, we may collect:

  • Enquiry and contact data — your name, business/farm name, email address, telephone number, postal location/region, and the content of any message you send us via a contact or enquiry form, by email, or by phone.
  • Marketing data — your email address and contact preferences if you subscribe to updates or newsletters. (Remove this if the Website does not offer subscriptions.)
  • Technical and usage data — IP address, browser type and version, device information, operating system, referring URLs, pages viewed, and how you navigate the Website. This is collected through server logs and cookies (see our Cookie Policy).
  • Cookie and analytics data — information collected via cookies and similar technologies, as described in our Cookie Policy.

We do not intentionally collect special category data (such as health or political opinions) through the Website. Please do not send us such information via enquiry forms.

4. How we collect your data

We collect personal data when you:

  • complete a contact, enquiry, or callback form on the Website;
  • subscribe to our news, updates, or newsletter;
  • email, call, or otherwise contact us; and
  • browse the Website (automatically, via cookies and server logs).

5. How and why we use your data (lawful bases)

Under UK GDPR we must have a lawful basis for processing your data. We rely on the following:

PurposePersonal data usedLawful basis
Responding to your enquiries and providing information about our products and servicesEnquiry and contact dataLegitimate interests (responding to your request); or steps taken at your request prior to entering a contract
Managing our relationship with you and our customers/suppliersContact dataLegitimate interests; contract (where applicable)
Sending marketing emails and updates you have asked forMarketing dataConsent (which you may withdraw at any time)
Operating, securing, and improving the WebsiteTechnical and usage dataLegitimate interests (running a safe, effective website)
Analytics and understanding how the Website is usedCookie/analytics dataConsent (via the cookie banner)
Complying with legal and regulatory obligationsAny relevant dataLegal obligation

 

Where we rely on legitimate interests, we have considered your rights and interests and are satisfied our processing does not override them. You can ask us for more detail on this assessment.

6. Marketing communications

If you have consented, we may send you information about Nitrasol products, agronomy updates, and services. You can opt out at any time by using the unsubscribe link in any email or by contacting us at sales@nitrasol.co.uk. We will not sell your personal data to third parties for their own marketing.

7. Who we share your data with

We may share your personal data with:

  • Service providers who support our business — for example website hosting, IT and email providers, cloud storage, and analytics providers — who process data on our behalf under written contracts.
  • Our regional managers and distribution partners where relevant to fulfilling your enquiry (for example, connecting you with your local or regional contact). (Confirm whether enquiries are passed to external distributors; if so, name the categories here.)
  • Professional advisers such as lawyers, accountants, and insurers where necessary.
  • Regulators, law enforcement, or other authorities where we are legally required to do so.

We require all third parties to respect the security of your data and to process it only for specified purposes.

8. International transfers

Your data is primarily processed within the UK. Where any provider (for example an analytics or hosting service) processes data outside the UK, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision. You can contact us for more information on these safeguards.

9. How long we keep your data

We keep personal data only for as long as necessary for the purposes set out above:

  • Enquiries that do not lead to a business relationship: typically up to [12–24 months], then deleted or anonymised.
  • Customer/supplier records: for the duration of the relationship and for a period afterwards to meet legal, accounting, and tax requirements (generally up to [6–7 years]).
  • Marketing data: until you unsubscribe or withdraw consent.
  • Technical/analytics data: in line with the retention periods set in our analytics tools and cookie settings.

10. How we protect your data

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse, including access controls, secure hosting, and staff confidentiality obligations. No transmission over the internet is completely secure, but we take reasonable steps to safeguard your information.

11. Your rights

Under UK data protection law you have the right to:

  • be informed about how your data is used;
  • access the personal data we hold about you;
  • request rectification of inaccurate or incomplete data;
  • request erasure of your data in certain circumstances;
  • restrict or object to our processing in certain circumstances;
  • data portability (to receive your data in a portable format) where applicable;
  • withdraw consent at any time where we rely on consent; and
  • not be subject to solely automated decision-making with legal or similarly significant effects (we do not carry out such decision-making).

To exercise any of these rights, contact us at sales@nitrasol.co.uk. We will respond within one month. There is normally no charge, though we may charge a reasonable fee or refuse a request that is manifestly unfounded or excessive.

12. Cookies

The Website uses cookies and similar technologies. Please see our Cookie Policy for full details of the cookies we use and how to manage your preferences.

13. Third-party links

The Website may link to third-party websites (for example distributor, partner, or regulatory sites). We are not responsible for the privacy practices or content of those sites, and we encourage you to read their privacy policies.

14. Children

The Website is intended for a business (agricultural) audience and is not directed at children. We do not knowingly collect personal data from anyone under the age of 16.

15. Changes to this policy

We may update this Privacy Policy from time to time. The current version will always be posted on this page with the “Last updated” date. Significant changes will be notified where appropriate.

16. How to complain

If you have concerns about how we handle your personal data, please contact us first at sales@nitrasol.co.uk so we can try to resolve them. You also have the right to complain to the UK’s supervisory authority:

Information Commissioner’s Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 · https://ico.org.uk

17. Contact us

Brineflow Limited 1st Floor Ferry House, South Denes Road, Great Yarmouth, Norfolk, NR30 3PJ, United Kingdom Email: sales@nitrasol.co.uk Phone: 01493 809820

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